All Attendees at Zandvoort Grand Prix Offered NFTs

Zandvoort Grand Prix Introduces Digital Collectibles for Attendees

F1 fans attending the upcoming Zandvoort Grand Prix at the CM.com Circuit Zandvoort from August 25th-27th are in for a futuristic treat. The event is embracing the world of digital collectibles, offering all attendees the opportunity to own an exclusive piece of the action. This groundbreaking initiative is made possible through the Dutch GP app.

What makes these collectibles truly intriguing is their dynamic nature. As the race weekend progresses, the collectibles will feature unique coordinates that correspond to different sections of the Zandvoort racetrack, creating a captivating ‘Trackside Treasure’ design that captures the essence of the race.

What sets these NFTs apart is their accessibility. Guests can easily claim their digital keepsake through the Dutch GP app, which seamlessly integrates GET Protocol’s custodial wallets. This integration allows Web2 mobile app users to effortlessly transition into the realm of NFT collectibles and Web3 perks.

To add to the excitement, 75 lucky fans will acquire an exclusive 1/1 collectible to commemorate the 75th year of the track. This special keepsake will be cherished by fans as a memento from this momentous occasion.

Teun Verheij, Head of Marketing Dutch GP, explains, “The launch of our digital collectibles is part of our overall approach to tap into the new world of fan experiences.”

Each collectible tells a story tied to specific coordinates on the Zandvoort racetrack. Whether it’s the famous ‘Tarzan Corner’ or the thrilling Hunze Ridge, attendees will take home a segment of the legendary track.

The distribution of these collectibles revolutionizes the process by tying directly to ticket issuance. Attendees can simply purchase a ticket, customize it through CM.com, and claim their collectible via the Dutch GP app. This streamlined process ensures that even individuals unfamiliar with technology can enjoy a piece of the racetrack.

Furthermore, GET Protocol creates a custodial wallet for each attendee, seamlessly linking user IDs to wallets and immersing fans in the world of Web3.

The collectibles feature a dynamic content strategy:

1. Fans unlock a ‘wrapped’ image of their collectible in the Dutch GP app when they personalize their tickets.
2. Before the race, they unveil their collectibles, revealing track artwork and coordinates.
3. On race day, updates are triggered, presenting race-specific highlights linked to the corresponding coordinates.
4. 75 fans are rewarded for the track’s 75 years with an exclusive collectible.

These Digital Collectibles offer more than just ownership; they also provide exclusive access to future Dutch GP experiences through token gating. Users can effortlessly unlock content by scanning QR codes with their Web3 wallets.

Maarten Bloemers, CEO of GET Protocol, expresses his enthusiasm, stating, “Providing every race fan with a Web3 wallet and a collectible with zero complexity is an achievement I’m proud of and sets a new benchmark for the industry.”

As the Zandvoort Grand Prix marks an exciting new chapter, these Digital Collectibles ensure that the memories made on the racetrack will be forever etched in the digital cosmos. To learn more about the event and the collectibles, visit the Zandvoort Grand Prix website.