KOLs, KPIs, and the Rise of the AI Marketing Agent: LuvKaizen’s Matt on What Actually Works in Web3 Growth
In this episode of The Blockopedia podcast, LuvKaizen founder and CEO Matt sat down with The Blockopedia’s co founder Mohammad Ahmad Khan to unpack nearly a decade of Web3 marketing experience, from the ICO era’s advisory boom to today’s KOL campaigns, and to explain why most crypto projects are still spending their marketing budgets on the wrong things entirely.

