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Ducati finally makes its grand NFT debut in collaboration with XRP Ledger, after one year since its first Web3 announcement.
TL;DR
Over a year ago, Ducati promised to enter the web3 world with NFTs, and now they’re finally here to reveal them. The new collectibles will launch via the XRP Ledger blockchain on July 26th.
Surprisingly, the first NFT is in fact a video history of the Ducati logos evolution since 1946. The visuals also showcase the brand’s iconic motorbikes throughout the decades. Accordingly, the first users to mint the NFT will get whitelisted for future releases.
However, Ducati barely revealed anything about its NFT roadmap so far.
Ducati has been part of the luxury Italian brand Lamborghini for quite a while now. Looking into Lamborghini’s NFT history, the company has enjoyed plenty of success in the web3 space. For example, Automobili Lamborghini celebrated its 60th anniversary with a phygital collectibles campaign and unique experiences.
Meanwhile, Renault has already launched two NFT collections of digital Racing Shoes to honor its achievements IRL. The iconic car manufacturer DeLorean even took things to the next level by allowing NFT reservations for its new Alpha5 vehicle!
In other words, the Web3 automobile industry is growing quickly despite the bear market – and Ducati is worth keeping an eye out for.
All investment/financial opinions expressed by NFTevening.com are not recommendations.
This article is educational material.
As always, make your own research prior to making any kind of investment.