Introducing the New Arrival: The Speedy 40 VIA!

Louis Vuitton, the renowned luxury fashion brand, has introduced its iconic Speedy bag in the form of a non-fungible token (NFT) for holders of the Louis Vuitton Treasure Trunk NFT. This collaboration between Louis Vuitton and Pharrell, the brand’s Men’s Creative Director, offers a new version of the iconic 1930s bag exclusively for Treasure Trunk NFT holders.

Pharrell himself unveiled the physical version of the bag during Louis Vuitton’s runway show for the 2024 Paris Fashion Week. The physical bags will be made available to the public in January 2024. However, the NFT version is accessible only to Treasure Trunk holders.

The Louis Vuitton Speedy 40 VIA, as the new NFT collectible is called, marks the brand’s foray into the digital realm. Louis Vuitton aims to provide its web3 community with exclusive access through the VIA Treasure Trunk collection. These digital assets were launched on June 8th and were priced at a whopping $42,000 per piece. The collection offers a gateway to exclusive product releases, events, and new launches. The introduction of the Speedy bag as an NFT exemplifies this innovative approach.

The Speedy bag holds significant appeal, with many celebrities like Dua Lipa, Rihanna, and Paris Hilton being fans of the model. This celebrity endorsement is expected to generate heightened interest in the VIA Treasure Trunk among Louis Vuitton enthusiasts.

Louis Vuitton made the announcement regarding the availability of the Speedy bag NFT for VIA Treasure Trunk holders on social media. The brand continues to leverage digital platforms to engage with its audience and create buzz around its exclusive offerings.

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Louis Vuitton’s collaboration with Pharrell to introduce the NFT version of the Speedy bag reflects the brand’s dedication to innovation and its commitment to staying at the forefront of the fashion industry. With its digital transformation and exclusive offerings, Louis Vuitton continues to captivate fashion enthusiasts worldwide.